Some nuances from Noah. Brand video for fall-winter campaign “Live your hair”

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Noah Live your hair

This is a video project for Noah‘s advertising campaign “Live your hair”. The concept behind the brand is essentially pure: abandon the superfluous and meticulously care for the essential, respecting yourself and nature. “Live your hair” campaign does not show any product, but simply the naturalness of the gestures within the time that everyone chooses to dedicate to himself. The smooth style and the soft colors of the video match and accompany the analogical photography of Luca Bortolato chosen for the adv campaign.

Noah Live your hair
Noah Live your hair

Supernoia • Concept • Art Direction • DP • Shooting • Editing • Color grading • Sound Design • In collaboration with Luca Bortolato (Adv.Ph.) • Studio Zeppelin (Prod.) • Davide Canton (Campaign AD) • Deborah Parcesepe (Model) • Paola Giancola (MUA and Hairstyle)

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