Some nuances from Noah. Brand video for fall-winter campaign “Live your hair”
This is a video project for Noah‘s advertising campaign “Live your hair”. The concept behind the brand is essentially pure: abandon the superfluous and meticulously care for the essential, respecting yourself and nature. “Live your hair” campaign does not show any product, but simply the naturalness of the gestures within the time that everyone chooses to dedicate to himself. The smooth style and the soft colors of the video match and accompany the analogical photography of Luca Bortolato chosen for the adv campaign.
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