“It’s always nice to see that the majority of the best riders have been using Campagnolo”
In 2020 we started a new collaboration with Campagnolo, italian leader in design, production and distribution of components for racing bike. With Campagnolo we developed some projects for digital adv campaings. Riders tell about the relationship between cyclists and their bike, equipped with Campagnolo’s best components. To tell these stories we designed and developed a visual format to refresh and restyle the team’s amateur video contents. Riders project includes the creations of 10 short video interviews, a motion graphic opening and closing titles and all visual contents to support the communication in the social channels: Youtube, Facebook, Instagram.
To design the visual identity of the project, we started by analyzing the aesthetics of the brand, in its most current features as well as in the most vintage ones. The graphic format meets more contemporary, spontaneous, hand-written elements while maintaining the classic Campagnolo’s font and, at the same time, recalling the historical colors that have made the brand iconic.
We have created 10 videos for 10 cyclists, members of the teams UAE and Lotto Soudal. The difficulty in this project was to recreate a different atmosphere for each one starting already existing material. Discover full video serie on Campagnolo Official Youtube channel.
Supernoia • Concept • Art direction • Motion graphic • Editing • Color grading • Sound Design • Post prod.
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